EP 198 - Strategy is not enough anymore: An Expert Panel on the Real Business Shifts coming in 2026
Welcome to Ep. 198:
The noise on the internet is louder than ever. AI is flattening everything. Strategic advice contradicts itself. And a lot of businesses that look successful and thriving are actually bleeding energy, trust, and profit.
So what actually works now? And what's coming in 2026?
In this powerful roundtable conversation, Jessica brings together four phenomenal business women to cut through the noise and share what they're seeing from completely different vantage points: strategy, performance leadership, live launching, nervous system capacity, and the backend of what actually scales and sells.
This is Annelise Worn (marketing agency owner and scale strategist), Danni Vee (performance coach bridging peak performance with inner alignment), Jada (online offer growth specialist and live launch expert), and Jess Patra (spiritual mentor and business coach) sharing unfiltered truths about what's not working anymore, what's emerging, and where to focus your energy if you want your business to thrive over the next 12 months.
If you've been feeling confused about what to prioritise, exhausted by conflicting advice, or wondering why your strategies aren't landing the way they used to, this conversation will give you the clarity you've been craving.
Inside this episode:
Why "fake it till you make it" is costing you clients, energy, and your own identity
The hidden cost of lazy marketing and over-reliance on AI
Why live launching isn't dead (but surface-level strategy absolutely is)
What high-trust offers at the front end actually look like in practice
The difference between holding space and hustling to the health of your nervous system
Why community and storytelling are the non-negotiables for 2026
How the universal year 9 energy is forcing identity deaths and rebirths
What it means to build a business that doesn't outpace your capacity to hold it
This is the episode you return to when you need permission to stop following formulas that were never designed for you, when you're ready to rebuild your business from frequency first, and when you want to understand what thriving actually looks like in the new landscape.
Meet the Panel:
Annelise Worn
Annelise Worn is a Scale Strategist and Marketing Agency CEO who helps women build profitable, scalable businesses - without the bro-energy or the burnout. She is also a wife and a homeschooling, world-travelling mum of four, living proof that ambition and freedom can co-exist.
Since 2017, Annelise has worked with thousands of women to simplify and amplify their businesses. At the core of her work is the Fire & Flow Framework: pairing sharp strategy, systems, and commercial rigour (Fire) with spaciousness, autonomy, and a life designed on purpose (Flow).
Annelise is a TEDx speaker, host of The Podcast with Annelise Worn, and a regularly featured expert across global media including Entrepreneur.com and GoDaddy.
Instagram: @anneliseworn
Website: anneliseworn.com

Meet Danni Vee
Danni Vee is a powerhouse mentor, international best-selling author, award-winning businesswoman, and host of the transformational podcast The Danni Vee Show. With over 25 years’ experience building multiple successful businesses from the ground up, she’s earned a reputation as the go-to coach for business owners and leaders who are done with surface-level success and ready to step into their fullest potential. Danni blends high-performance strategy, energetic alignment, and neuroscience-backed coaching to create sustainable, soul-aligned growth for her clients.
Her methodology helps leaders unlock unshakable confidence, embody their inner authority, and evolve into unapologetic powerhouses in life and business. Danni’s unique edge lies in her ability to merge science with intuition, bridging practical leadership with deep personal transformation.
Whether on stage, in a boardroom, or coaching behind the scenes, Danni’s influence is undeniable. She is the trusted partner for those ready to own their evolution, lead with certainty, and expand their impact in a way that’s deeply fulfilling and entirely their own.
She doesn’t just build businesses, she builds legacies.
Instagram: @danniveecoach

Jada
Founder & CEO of The Rise & Shine Collective
Co-Owner of Rio Rhythmics Latin Dance Academy
Jada is a business and entrepreneurial development mentor with over 15 years of entrepreneurial experience across multiple businesses.
She specialises in holistic digital offer growth and live launching for women in service-based digital businesses, supporting them to move from launches that drain them or don’t convert, to aligned, personalised launches that bring more profit and ease.
She believes in creating both life and business on purpose, not by default - designing businesses that support full lives, not consume them. She is a long-term lover of living a big, healthy life and a Mumma of three boys.
In a past life, Jada was a Latin dance instructor and later CEO of Australia’s longest-running Latin dance studio, which she now co-owns with her husband. During that time, she “launched” new classes every five weeks before leaving to carve her own path, founding The Rise & Shine Collective and launching its first program in just two months from idea to first course.
Her approach blends tried-and-true strategies and systems with real-world experience across online memberships, courses, and high-level programs. She breaks the rules just enough to personalise strategy, placing her clients and their life at the centre, and supporting them to develop the skills, knowledge, and confidence to grow and sustain the digital business they desire.
Her work supports women to rise and shine in both life and business, building profitable, sustainable companies that create positive ripple effects through their families, clients, and communities.
Instagram: @jada.businessmentor

Jess Patra
Putu Jessica Patra is a Certified Business and Life Coach, Breathwork Practitioner, Spiritual Mentor and Energy Healer who guides clients to awaken their highest potential, heal deeply and build lives and businesses rooted in purpose and legacy. As the daughter of a Balinese Pemungcu (Priest), Jessica bridges ancient Balinese wisdom with modern coaching and energy practices to help individuals and entrepreneurs release what no longer serves them and live in alignment with their soul’s purpose.
Through her Sacred Circle community, international retreats, transformative 1:1 sessions and monthly in-person events, Jessica creates sacred spaces for healing, empowerment and growth. A writer, speaker and trance channel, she is passionate about bridging the seen and unseen worlds to inspire conscious, heart-led living - infusing every experience with compassion, authenticity and a touch of Balinese magic.
Instagram: @putujessicapatra

→ Learn more at jessicaread.com
→ Book your free 30-min Mirror Call to clear what's blocking your next level
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