EP 198 - Strategy is not enough anymore: An Expert Panel on the Real Business Shifts coming in 2026

EP 198 - Strategy is not enough anymore: An Expert Panel on the Real Business Shifts coming in 2026

January 12, 20265 min read
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Welcome to Ep. 198:

The noise on the internet is louder than ever. AI is flattening everything. Strategic advice contradicts itself. And a lot of businesses that look successful and thriving are actually bleeding energy, trust, and profit.

So what actually works now? And what's coming in 2026?

In this powerful roundtable conversation, Jessica brings together four phenomenal business women to cut through the noise and share what they're seeing from completely different vantage points: strategy, performance leadership, live launching, nervous system capacity, and the backend of what actually scales and sells.

This is Annelise Worn (marketing agency owner and scale strategist), Danni Vee (performance coach bridging peak performance with inner alignment), Jada (online offer growth specialist and live launch expert), and Jess Patra (spiritual mentor and business coach) sharing unfiltered truths about what's not working anymore, what's emerging, and where to focus your energy if you want your business to thrive over the next 12 months.

If you've been feeling confused about what to prioritise, exhausted by conflicting advice, or wondering why your strategies aren't landing the way they used to, this conversation will give you the clarity you've been craving.

Inside this episode:

  • Why "fake it till you make it" is costing you clients, energy, and your own identity

  • The hidden cost of lazy marketing and over-reliance on AI

  • Why live launching isn't dead (but surface-level strategy absolutely is)

  • What high-trust offers at the front end actually look like in practice

  • The difference between holding space and hustling to the health of your nervous system

  • Why community and storytelling are the non-negotiables for 2026

  • How the universal year 9 energy is forcing identity deaths and rebirths

  • What it means to build a business that doesn't outpace your capacity to hold it

This is the episode you return to when you need permission to stop following formulas that were never designed for you, when you're ready to rebuild your business from frequency first, and when you want to understand what thriving actually looks like in the new landscape.

Meet the Panel:

Annelise Worn

Annelise Worn is a Scale Strategist and Marketing Agency CEO who helps women build profitable, scalable businesses - without the bro-energy or the burnout. She is also a wife and a homeschooling, world-travelling mum of four, living proof that ambition and freedom can co-exist.

Since 2017, Annelise has worked with thousands of women to simplify and amplify their businesses. At the core of her work is the Fire & Flow Framework: pairing sharp strategy, systems, and commercial rigour (Fire) with spaciousness, autonomy, and a life designed on purpose (Flow).

Annelise is a TEDx speaker, host of The Podcast with Annelise Worn, and a regularly featured expert across global media including Entrepreneur.com and GoDaddy.

Instagram: @anneliseworn
Website: anneliseworn.com

Annelise Worn

Meet Danni Vee

Danni Vee is a powerhouse mentor, international best-selling author, award-winning businesswoman, and host of the transformational podcast The Danni Vee Show. With over 25 years’ experience building multiple successful businesses from the ground up, she’s earned a reputation as the go-to coach for business owners and leaders who are done with surface-level success and ready to step into their fullest potential. Danni blends high-performance strategy, energetic alignment, and neuroscience-backed coaching to create sustainable, soul-aligned growth for her clients.

Her methodology helps leaders unlock unshakable confidence, embody their inner authority, and evolve into unapologetic powerhouses in life and business. Danni’s unique edge lies in her ability to merge science with intuition, bridging practical leadership with deep personal transformation.

Whether on stage, in a boardroom, or coaching behind the scenes, Danni’s influence is undeniable. She is the trusted partner for those ready to own their evolution, lead with certainty, and expand their impact in a way that’s deeply fulfilling and entirely their own.

She doesn’t just build businesses, she builds legacies.

Instagram: @danniveecoach

Danni Vee

Jada

Founder & CEO of The Rise & Shine Collective
Co-Owner of Rio Rhythmics Latin Dance Academy

Jada is a business and entrepreneurial development mentor with over 15 years of entrepreneurial experience across multiple businesses.

She specialises in holistic digital offer growth and live launching for women in service-based digital businesses, supporting them to move from launches that drain them or don’t convert, to aligned, personalised launches that bring more profit and ease.

She believes in creating both life and business on purpose, not by default - designing businesses that support full lives, not consume them. She is a long-term lover of living a big, healthy life and a Mumma of three boys.

In a past life, Jada was a Latin dance instructor and later CEO of Australia’s longest-running Latin dance studio, which she now co-owns with her husband. During that time, she “launched” new classes every five weeks before leaving to carve her own path, founding The Rise & Shine Collective and launching its first program in just two months from idea to first course.

Her approach blends tried-and-true strategies and systems with real-world experience across online memberships, courses, and high-level programs. She breaks the rules just enough to personalise strategy, placing her clients and their life at the centre, and supporting them to develop the skills, knowledge, and confidence to grow and sustain the digital business they desire.

Her work supports women to rise and shine in both life and business, building profitable, sustainable companies that create positive ripple effects through their families, clients, and communities.

Instagram: @jada.businessmentor

Jada | Business Mentor

Jess Patra

Putu Jessica Patra is a Certified Business and Life Coach, Breathwork Practitioner, Spiritual Mentor and Energy Healer who guides clients to awaken their highest potential, heal deeply and build lives and businesses rooted in purpose and legacy. As the daughter of a Balinese Pemungcu (Priest), Jessica bridges ancient Balinese wisdom with modern coaching and energy practices to help individuals and entrepreneurs release what no longer serves them and live in alignment with their soul’s purpose.

Through her Sacred Circle community, international retreats, transformative 1:1 sessions and monthly in-person events, Jessica creates sacred spaces for healing, empowerment and growth. A writer, speaker and trance channel, she is passionate about bridging the seen and unseen worlds to inspire conscious, heart-led living - infusing every experience with compassion, authenticity and a touch of Balinese magic.

Instagram: @putujessicapatra

Jess Patra


→ Learn more at jessicaread.com

→ Book your free 30-min Mirror Call to clear what's blocking your next level

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You're the woman who is ready to take action..

Your Aligned Path to Sustainable Success Starts Here.

Choose the program that matches where you are in your journey:

1. Soul-Led Success Academy

(12 Weeks)

Investment:

Join the waitlist for an exclusive special offer.

Who This Is For:

For visionary entrepreneurs ready to release self-doubt, align with their inner wisdom, and step into unshakable confidence. This transformational program will guide you to rewrite your relationship with success from the inside out.

What You’ll Gain:

→ Deep emotional resilience and the ability to move through challenges with ease.

→ A magnetic presence that attracts aligned opportunities.

→ Unshakable confidence to lead your business with clarity and authenticity.

2. Transcendence Mastermind

(12 Months)

Investment:

$9,900 AUD

Who This Is For:

For established coaches and healers scaling to consistent five-figure months with alignment, resilience, and ease.

What You’ll Gain:

→ A thriving, spacious business model rooted in personalised strengths-led strategy.

→ Emotional healing and alignment to create long-term success.

→ Support from a community of like-minded entrepreneurs.

3. Private Mentoring

(Personalised 1:1 Healing, Mindset and Strategy)

Investment:

Starting at $1,899 AUD

Who This Is For:

For visionary women craving deep healing and transformation in a safe, personalised container. This is for you if you’re ready to dismantle old patterns and create a life that feels as good on the inside as your business looks on the outside.

What You’ll Gain:

→ Tailored strategies and personalized guidance to address your unique challenges.

→ Profound emotional breakthroughs to release limiting beliefs and patterns.

→ Sustainable growth and alignment in both life and business.

Meet Your Host

Turning Struggles Into Strength: Your Mentor for Aligned Success

6/3 Mani-Gen | Visionary | Personal Development Obsessed

In 2017, I hit rock bottom. Overworking, unresolved trauma, and self-doubt left me battling anxiety, burnout, and panic attacks daily. Through emotional healing, nervous system regulation, and aligned growth, I rebuilt myself and my business.

Now, as a mentor and alternative therapist with 17+ years of Entrepreneurial experience, I help soul-led women like you:

  • Release emotional and energetic blocks holding you back.

  • Build unshakable confidence and emotional resilience.

  • Create spacious, aligned success that feels deeply fulfilling.

What My Clients Are Saying About Their Transformations.

This experience was far and beyond what I could have expected.

Jess helped my overcome so many personal blocks and experiences triggering anxiety.

Best decision I’ve ever made and I highly recommend Jess. I wish I would have done it sooner.

Kamri H | Entreprenuer

Working with Jess, helped me to peel back so many layers and get to the origin of some of my long held subconscious thoughts and beliefs. Our sessions were powerful, healing and nurturing. Jess had a beautiful way of holding space and getting to the heart and origin of my stories. I can see now how these thoughts and beliefs have held me back in so many ways.

Jo C | Coach and Mentor

Jessica was incredible.

I've searched over the years for someone who could help remove certain blocks and triggers with no success.

In our first session Jess got the root of the subconscious issue so we could begin working on it - freeing me up to show up as the woman I want to in both life AND business.

Annelise | Agency CEO

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