Ep 155: Running a business when life feels heavy - Part 2: External Strategies to Hold Success Through Hard Seasons
What if your business wasn’t something you had to keep up with—but something that held you through seasons of low energy, shifting capacity, and unexpected life challenges?
If your business only works when you’re at full capacity—it’s not sustainable.
Last week, we spoke about how to work with your nervous system state to regulate yourself as a woman in business - In today’s episode, we’re shifting the conversation from “how to push through” to “how to co-create with your business”—so success is built to hold you, not break you.
Inside, we explore:
✨ Why most business models don’t support fluctuating capacity (and what to do instead).
✨ How to shift from forcing yourself to keep up to letting your business support you.
✨ The systems, structures, and mindset shifts that allow you to hold success without burnout.
By the end of this episode, you’ll feel empowered to build a business that adapts to you—so you don’t have to constantly adapt to it.
Key Takeaways:
🔥 Most Businesses Aren’t Built for Fluctuating Capacity—Yours Can Be
Most business models assume your energy is constant.
But life happens. Your nervous system shifts. Your capacity changes.
If your business only works when you’re at full energy, it’s built to fail you when you need support the most.
🔥 Co-Creating With Your Business Instead of Trying to Keep Up
Your business should be designed to hold you through shifts—not demand more from you than you can sustainably give.
Instead of seeing your business as something separate from you—start co-creating with it.
Flexibility isn’t about avoiding work—it’s about building in options for different energy seasons.
🔥 How to Build a Business That Supports Your Nervous System
1️⃣ Have a Low-Energy Plan vs. a High-Energy Plan – Batch work when you can, simplify when you can’t.
2️⃣ Simplify Your Business Model – Not every offer needs live energy. Scalable, lower-energy offers allow you to step back without losing momentum.
3️⃣ Build Spaciousness, Not Just Structure – Instead of locking yourself into rigid commitments, design flexible systems that honor your energy.
4️⃣ Let Your Business Hold You Through Symptoms & Cycles – Your income and impact shouldn’t rely on you being at 100% all the time.
💡 The more you allow your business to flex with your energy, the more sustainable, easeful, and expansive it becomes.
Reflection Questions (from the Episode):
💡 How can I design my business to work with my energy instead of against it?
💡 What areas of my business feel rigid instead of supportive?
💡 What’s one small shift I can make today to create more flexibility?
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