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There's a moment that lives in the space between intuition and strategy, a moment that most business trainings skip entirely. It's the moment when your body tightens just as your heart opens. When your throat closes mid-sentence as you say your price. When you know your offer is good... but your nervous system doesn't feel safe to receive.

I want to bring you into the intimate tension of pricing from power versus performance, and how soul-led coaches can somatically regulate before they sell.

If you're a spiritual entrepreneur who's tired of white-knuckling through launches, this is your invitation to come back to your body, and rewrite the story of receiving.

The Freeze No One Talks About

It wasn't a mindset block. It wasn't self-doubt.

I’ve been there: on a call, articulating a $6,000 offer, and suddenly, my voice went quiet. My throat physically locked up.

This wasn't fear of rejection. It was the somatic imprint of what it meant to be seen, to hold more, to receive.

And this freeze response? It's devastatingly common among soul-led entrepreneurs.

Because we're not just selling a service. We're inviting someone to trust us with their transformation, and if our bodies are still patterned in overgiving or survival, that invitation can feel like a threat to our very existence.

That freeze response is your nervous system's way of saying, "This feels too exposed, too risky, too much." It's protection based on old information, stories from childhood, past experiences, or cultural conditioning about money and worthiness.

If you've ever felt like you were shrinking in a moment where you wanted to expand, this story will resonate deeply. The invitation here is not to "push through" but to pause and witness the internal contraction with compassion.

These internal pauses are sacred cues, signs that the body is holding onto past stories that no longer serve your current capacity. Jessica reminds us that this is not a flaw to fix, but an invitation to reconnect.

When we allow these cues to be honoured, we begin the slow, gentle process of repatterning. We step out of shame and into relationship, with our bodies, our businesses, and our boundaries.

So many entrepreneurs carry a subtle trauma of performance, a deep imprint that success must be earned through hustle or emotional labour. This trauma, if unexamined, embeds itself into every sales page, discovery call, and offer. I'm not simply bringing attention to the discomfort; I'm redefining how we see it.

The freeze response often carries shame and mental scrambling: "See? You're not ready for this level." But what if nothing went wrong? What if your body was simply communicating important information about your current capacity?

Pricing from Performance vs. Regulation

Here's the nuance that changes everything:

Many pricing conversations in the coaching world are framed through value, confidence, or charging what you're worth. But what's rarely explored is the nervous system's role in pricing and receiving.

Let's introduce a crucial distinction: Are you pricing from performance or from regulation?

Performance-based pricing often stems from urgency, pressure to prove, or a need to "sound professional." It's driven by the sympathetic nervous system, the part of you that's activated, hypervigilant, and constantly scanning for threat. When you're in this state, pricing becomes a performance designed to convince, impress, or prove your worth.

Regulated pricing, on the other hand, is rooted in safety, clarity, and emotional neutrality. It emerges from the parasympathetic nervous system, the part of you that's calm, connected, and clear. From this place, your price isn't a plea or a performance; it's simply information.

When your pricing is grounded in performance, you may feel pressure to over-explain, justify, or compensate with endless bonuses. You might discount your rates in real time if you sense discomfort on the other side of the call. You might find yourself speaking faster, using more persuasive language, or feeling like you need to prove why you're worth what you're asking.

Performance-based pricing often includes phrases like:

• "I know this is a big investment, but..."

• "This is usually worth much more, but for you..."

Regulated pricing sounds more like:

• "The investment for this program is $6,000."

• "Here's what's included and here's the price."

The framing here is revolutionary, not only does it challenge the hustle-heavy norm, it brings pricing back into alignment with wholeness and truth.

To price from regulation is to offer from overflow, not from depletion. It's to make your price an invitation rather than a negotiation. And most importantly, it's to ensure your business model honours your nervous system's truth.

This isn't just a sales strategy, it's a spiritual realignment. It's a reweaving of worthiness, where the value you bring isn't rooted in proving, but in presence.

There's also a ripple effect that extends far beyond the initial sales conversation. When you price from regulation, you model what regulated leadership looks like. Your clients feel that resonance in their bodies. They trust you more deeply because your energy isn't asking them to take care of you or manage your emotional state. They feel held, not sold to. And your business begins to attract aligned, ready clients, not ones who need convincing.

This shift also impacts your long-term sustainability. When you're constantly pricing from performance, you're essentially running your business from a stress response. This leads to burnout, resentment, and the very real physical toll of chronic activation. But when you learn to price from regulation, your business becomes a place of nourishment rather than depletion.

The Energetics of Overgiving

Overgiving doesn't just show up in your calendar. It shows up in your pricing, your offers, your client boundaries, and the energetic signature of everything you create.

Let's break down how a dysregulated nervous system can lead to:

• Underselling or discounting out of guilt

• Filling your offers with bonuses to compensate for your discomfort

• Negotiating prices mid-call

• Energetically leaking through your delivery

• Staying available to clients beyond your stated boundaries

• Creating programs that require you to give more than you have

• Feeling responsible for your clients' results in ways that deplete you

When we overgive to feel safe, we send a signal that reverberates through every interaction: "I don't trust that I'm enough as I am."

This can manifest as people-pleasing energy in client relationships, scattered messaging in sales pages, and deep fatigue after showing up online. You might find yourself checking email obsessively, adding extra sessions without compensation, or feeling guilty when you take time off.

Overgiving is an adaptation that often develops in childhood, where worthiness was earned through doing, pleasing, or performing. Healing this pattern doesn't happen through strategy alone, it happens in the body, through helping your nervous system learn that you're safe to receive without earning it first.

My gentle but clear teaching guides us back to the place where safety is rebuilt from the inside out. Reminding us that the version of you who is capable of sustainable success is the one who rests. The one who receives. The one who no longer earns love through output.

The recalibration isn't about doing less just to check out or become passive. It's about doing what is energetically congruent, what is honest to your system, and in rhythm with your real capacity. It's about learning to differentiate between what your business actually needs and what your nervous system thinks it needs to keep you safe.

Your body is not a barrier to success, it's the source of it. And the more you trust its signals, the more sustainable your success becomes.

Rituals for Somatic Sales

This episode isn't just theoretical. I share three tangible, somatic practices that you can use before a sales call, a webinar, or even a pricing review:

1. Grounded Breathwork

A slow, intentional breath cycle that brings your awareness into your belly and out of your head. This shifts your nervous system from sympathetic activation to parasympathetic regulation.

Try this: Breathe in for 4 counts, hold for 4, exhale for 6. The longer exhale activates your vagus nerve, signaling safety. Do this for 2-3 minutes before any sales activity.

2. Body Scanning

A 60-second check-in to notice where your body contracts when you think about pricing or being seen. This practice builds somatic awareness, the ability to notice what's happening in your body before it derails your sales conversation.

Place your hand on your heart and slowly scan from head to toes. Where do you notice tension or contraction? Don't try to fix it, just acknowledge it with compassion. This is valuable information about where your system holds old stories.

3. Somatic Truth-Telling

Ask yourself: Is this price truly aligned, or am I performing confidence I don't feel yet? This question opens the door to pricing from regulation rather than reactivity.

Your body will give you clear information if you listen. A regulated price feels steady in your system, even with nervous excitement. A performance-based price feels either inflated (trying to impress) or deflated (trying to be safe).

Each of these tools becomes a kind of sacred punctuation in your business rhythm. Rather than defaulting to scripts, slides, and formulas, I invite you to bring your body back into the centre of the sales process.

These rituals create a bridge between who you've been and who you're becoming in your business. They begin to rewire your nervous system's association with money, receiving, and being seen. Over time, what once felt activating becomes neutral information.

This is somatic strategy. This is embodied leadership. This is the nervous system-led model your future clients are craving, even if they can't yet name it.

The Business of Being Seen

Visibility isn't just about showing up. It's about staying present when you do.

The invisible emotional labour of entrepreneurship, how holding space, receiving money, and being witnessed can feel like deep exposure. For many soul-led entrepreneurs, being seen triggers survival responses related to safety and belonging.

This might stem from childhood experiences of being criticised for standing out, cultural messages about humility, past business experiences where visibility led to judgment, or fear that success will change you.

The solution isn't to withdraw or force through discomfort. It's to build internal capacity, to practice micro-moments of presence, knowing you can be visible and safe simultaneously.

When you are emotionally safe in your visibility, you stop shapeshifting to be palatable. You show up with the full resonance of your message, and that builds a magnetic, meaningful brand.

Integration: A New Way to Hold Sales

What would change if sales became a sacred space, instead of a performance?

This episode gently repositions the entire context of how we show up to receive. It invites coaches and creatives to stop bracing, and start breathing. To stop performing, and start presencing.

A form of leadership that is both tender and transformational. I don't offer a script or a formula. I offer safety. And from that place of internal safety, your sales become an extension of your emotional congruence rather than a departure from it.

When sales becomes sacred, several shifts occur: You stop seeing potential clients as people to convince and start seeing them as people to serve. Your conversations become mutual exploration rather than one-sided persuasion. You trust that the right people will say yes and wrong people saying no is perfect.

Listening to this episode is like having someone hold your hand at the edge of your next visibility leap, and whisper, "Your body gets to come with you."

It's more than a podcast, it's a reclamation. Of your pace. Of your power. Of your presence.

And in this reclaimed rhythm, there's space for you to not only do business differently, but to feel different while doing it.

Listen Now & Repattern Your Sales Energy

If you've ever:

• Whispered your prices to soften the impact

• Added a bonus just to feel "worth it"

• Delayed your launch because your body didn't feel ready

• Felt deeply capable but energetically scattered

• Wanted to be fully seen but feared what would happen if you were

• Found yourself apologising for your prices

• Felt your heart race when talking about money

• Noticed your voice changing when you share your rates

• Experienced imposter syndrome in sales conversations

• Struggled with the "sleazy" feeling around sales and marketing

This episode is your mirror. And your medicine.

Come back to your breath. Come back to your body. Come back to the business that was built to hold you, not break you.

Want more support on pricing from power, not pattern? Explore my nervous system business mentoring and 12-month mastermind for soul-led entrepreneurs. You don't have to hold this alone.

Come say hi on Instagram @jessica.read.ilc I’d love to hear what landed for you.