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You can journal about abundance. You can pour your soul into beautiful offers. But when it comes time to name your price? You freeze.

You start hesitating. You over-explain. You shrink in the DMs. You convince yourself your audience can’t afford it. You wonder if you’re even qualified to charge high-ticket, even though deep down you know you’re ready.

If this sounds familiar, you’re not alone—and more importantly, it’s not a strategy issue. It's not about pricing psychology or fancy funnels. It’s about your nervous system.

Let’s unpack what’s really going on when incredible women undercharge (and how to finally break the pattern).

The Hidden Reason You Keep Undercharging

Here’s the uncomfortable truth: You’re not undercharging because your strategy sucks. You’re undercharging because your body doesn’t feel safe holding more.

You can have the most luxurious, high-converting offer in the world, but if your nervous system still associates money with danger or rejection, you’ll subconsciously sabotage your own success.

This is why mindset work alone isn’t enough. Affirmations, journaling, and vision boards won’t shift a body that’s bracing for impact every time you quote your price.

Pricing Isn’t Just Strategy; It’s Power

This isn’t just about how much you charge. It’s about how deeply you’ve internalised your worth.

When your nervous system still believes your value is up for debate, pricing becomes performative. You start:

• Over-delivering to justify your rates

• Offering discounts before anyone asks

• Avoiding launches out of fear

• Adding unnecessary bonuses to “sweeten the deal”

And even if you do raise your prices, you often carry guilt, shame, or anxiety about it. That energy is felt—and it repels.

What I Wish I Knew When I Was Undercharging

Even when I had raving testimonials, consistent referrals, and a solid understanding of pricing psychology, I kept undercharging.

It wasn’t until I joined a mastermind and had a confronting mirror held up to me that I finally understood:

I was outsourcing my worth. I was seeking external validation. I was pricing based on how ready I felt, not on the transformation I delivered.

Once I started healing those internal blocks and reclaiming my energetic sovereignty, everything shifted.

This is the deep work we do inside Ascension Academy, because charging appropriately isn’t about being more strategic. It’s about being more congruent.

The 5 Unconscious Blocks Keeping You Stuck

Let’s break this down.

1. You’re Still Trying to Earn Your Enough-ness

You’re tying your prices to how worthy or “ready” you feel instead of the actual transformation you provide.

Signs:

• Constantly adding features instead of raising your rates

• Over-delivering to justify your prices

• Waiting for your next course or certification before increasing your prices

2. You Fear Rejection More Than You Want Revenue

You say you want to make money, but your nervous system still sees pricing as emotionally risky.

Signs:

• Panicking before quoting your price

• Softening your pitch in the DMs

• A single "no" shakes your confidence

3. You’re Projecting Your Scarcity Onto Your Audience

You assume your audience can’t afford your offers—but really, you don’t feel safe being “too much.”

Signs:

• Pricing for people you think need it, not those who want the transformation

• Avoiding consistent marketing

• Feeling resentment even when people do buy

4. You Haven’t Defined the Value of Your Transformation

You’re unclear on why your offer is worth more, so you pack it with fluff to justify the price.

Signs:

• Overloading your offer with too many features

• Struggling to articulate your results

• Watching your ideal clients’ eyes glaze over when you explain your offer

5. Your Nervous System Associates Money With Shame or Stress

If money used to equal chaos, conflict, or fear growing up, you may now subconsciously sabotage opportunities to receive more.

Signs:

• Tightness or dread before launching or pricing

• Avoiding launching altogether

• Spending months creating a course you never sell

What To Do Next: Reclaiming Your Pricing Power

This isn’t about “pushing through” or forcing confidence. It’s about healing the emotional patterns that are keeping you small.

Here’s what you can do:

1. Name the block. Awareness is the first shift.

2. Regulate your nervous system. Daily embodiment and integration practices can create true safety.

3. Define the transformation. Get crystal clear on the value you provide and own it.

4. Uncouple your worth from your price. You are inherently worthy. Your pricing reflects the value of your work, not your personal worth.

5. Practice congruent selling. You don’t have to perform, panic, or people-please. Just show up, rooted in your power.

Ready to Shift This for Good?

If you’re done undercharging and ready to sell high-ticket from embodied confidence, join me inside Ascension Academy. This is where strategy meets nervous system integrity, and where pricing stops being scary and starts being sovereign.

The waitlist is open now and if you’re on it, you’ll get access to a special pricing offer when doors open.

If you want to go even deeper into your money energetics and pricing safety, grab She Holds Wealth, my 14-day audio program with daily integration tools designed to rewire your nervous system for sustainable receiving.

You deserve to be well-paid for the powerful work you do. Let’s make sure your body knows that too.

Next step: 

👉 Join the Ascension Academy Waitlist 

👉 Grab She Holds Wealth

Because your pricing isn’t just about money. It’s about power, alignment, and freedom.

Let’s get you resourced - for real.