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What If the Business You’re Building Isn’t Even Yours?

What if the business you are working so hard to scale—the one that keeps you up at night, the one you are pouring your heart into—isn’t actually yours?

What if you’ve been chasing a version of success that was never meant for you, simply because social media told you that’s what success should look like?

Let’s pause the noise.

Step back from the curated highlight reels of million-dollar launches, six-figure masterminds, TEDx talks, and book deals. Because today, we’re peeling back the layers and asking the question no one is asking you to consider:

Whose dream are you really building?

The Social Media Trap: Are You Chasing a Goal You Don't Even Want?

Every day, we are bombarded with polished versions of what “success” is supposed to look like:

• Six-figure launches

• Book deals and TEDx stages

• Speaking at global events

• Hundreds of thousands of followers

Without realising it, we start shaping our goals, business models, and timelines to fit into someone else’s version of success.

But is this what you truly want?

Or have you been conditioned to believe that you should want it in order to be taken seriously?

The Real Questions You Need to Ask Yourself

• How do you actually define success?

• Are the goals you are chasing yours—or have they been adopted?

• Would achieving those goals bring you fulfillment, or just external validation?

Because here’s the truth:

• You can be highly successful and intentionally unknown.

• You can make incredible money without craving the spotlight.

• You can lead from power without performing for visibility.

Are You Building a Business That Aligns With You?

If you’re a coach, healer, or mentor, you’ve likely followed advice from business coaches who assume everyone wants the same thing:

• A million-dollar business

• A luxury mastermind

• A global brand

But what if you don’t?

What if success for you looks like:

• Running a quiet, profitable business that supports your family with ease

• Serving a small, intimate group of high-touch clients instead of the masses

• Making enough income to feel abundant—without sacrificing your peace

Guess what? That’s just as valid as chasing a seven-figure empire.

The point is: you get to choose.

You Are Allowed to Opt Out of the Race

You are allowed to:

• Choose depth over scale

• Value peace over prestige

• Build a business that feels like home, not a performance

Your business doesn’t have to be loud. It just has to be yours.

How Social Media Shapes Your Definition of Success (Without You Realising It)

When you are constantly exposed to a particular image of success, your nervous system starts to normalise it.

Subconsciously, you absorb beliefs like:

• If I’m not scaling to seven figures, I’m behind.

• If I’m not the go-to expert in my niche, I’m irrelevant.

• If I’m not fully booked out, I’m failing.

But whose timeline is that?

Whose metric for success are you measuring yourself against?

When you blindly follow these narratives, you end up with:

• Business models that don’t align with your strengths

• Marketing strategies that don’t feel natural to you

• Pricing that doesn’t match the energy you truly want to give

Despite what that six or seven-figure coach tells you, there is no one right way to build a business.

Are You Sacrificing What Matters for Goals That Were Never Yours?

I see this every day:

• Women burning themselves out building teams they never wanted

• Creators chasing virality when they actually crave intimacy

• Mothers sacrificing presence with their families for a business model that demands more than they have to give

This is why so many entrepreneurs feel disconnected from their business.

They are carrying the weight of a dream that isn’t even theirs.

The Result?

• Resentment

• Fatigue

• A business that drains you instead of supporting you

The deeper issue isn’t strategy—it’s misalignment.

How to Redefine Success on Your Own Terms

This is where I want you to get radically clear.

💡 If no one was watching, what would your dream business look like?

Maybe it’s:

• A high-impact, low-visibility business

• A six-figure business with a handful of deeply aligned clients

• A business that allows you to be fully present with your family

You do not need to be everything to everyone to be successful.

If you love high visibility, great.

If you prefer working quietly behind the scenes, amazing.

The Point Is: You Get to Choose.

You don’t have to chase someone else’s dream to be successful.

Reflection Questions: Audit Your Goals

If you take away one thing from this, let it be this moment of reflection.

Ask yourself:

• Where in my business am I chasing a goal I don’t even want?

• Am I pursuing a version of success just because I think I have to?

• What would my dream business look like if no one was watching?

• What version of success actually feels like home to me?

If your business isn’t aligned with your true desires, you will always hit roadblocks.

Your internal world has to match your external goals.

Next Steps: Build the Business That’s Meant for YOU

If this resonated with you, here’s how we can go deeper together:

✨ Soul-Led Success Academy – A program designed to help you build a business that aligns with your energy, desires, and values - Join the Waitlist

✨ 1:1 Mentorship – Private coaching to help you design an aligned, spacious business model and work through subconscious blocks.

✨ The Aligned Offer System – A mini-course to help you create offers that match your version of success.

💌 Explore all my offers above or DM me on Instagram (@jessica.read.ilc) and let’s talk about building the business that’s truly meant for you.

🚀 You don’t have to chase someone else’s dream. You get to build the life and business your soul came here to create.