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Are You Pouring Your Magic Into the Wrong People?

What if I told you that your exhaustion, resentment, and constant feeling of “not enough” in your business isn’t because you’re doing too much?

It’s because you’re giving your magic to people who were never meant to hold it.

Now, this truth wasn’t easy for me to accept in my own business. It felt deeply uncomfortable—almost wrong. But here it is:

I don’t want to serve everyone. And neither should you.

This doesn’t mean you don’t want to make an impact. It doesn’t mean you don’t care. But if you are feeling drained, overworked, or underpaid, this is the conversation you need to have with yourself.

Today, we’re diving into:

• Why trying to serve everyone is keeping you stuck

• The hidden cost of over-delivering in low-ticket offers

• How to create high-caliber spaces that serve those who are truly ready

This is your permission slip to reclaim your standards, claim your worth, and serve from a space of overflow—not depletion.

The Cost of Trying to Serve Everyone

Somewhere along the way—especially as women—we were taught that being good at what we do means:

• Being available for everyone

• Keeping our prices affordable for everyone

• Never turning anyone away

And while that sounds noble, this over-giving, self-sacrificing approach is the very thing keeping you stuck at your current level.

Many business owners start out believing that the best way to build a successful business is to be accessible to as many people as possible. They set low prices, take on too many clients, and stretch themselves thin trying to accommodate everyone's needs.

But this approach leads to burnout, resentment, and frustration because:

• You are constantly working, yet never feel like you're making enough.

• You attract clients who expect the most while paying the least.

• You over-deliver, hoping to prove your value, but end up exhausted.

• You start to feel like your business is draining you rather than fulfilling you.

The truth is, not everyone is meant to work with you. And that's a good thing.

Burnout Doesn’t Come From Doing What You Love—It Comes From Serving the Wrong People

Burnout isn’t just about working too much.

It happens when you are constantly giving your energy to people who aren’t energetically equipped to receive it.

I know this because I’ve been there.

When I first started my business, I wanted to help everyone struggling with anxiety. I knew how debilitating it was, and I wanted to share everything I had learned.

But then I started:

• Doing free work for people who weren’t ready to do the work themselves

• Saying yes to misaligned clients because I felt guilty saying no

• Over-delivering in low-ticket offers, pouring my energy into people who weren’t invested in the transformation

And it left me drained, resentful, and stuck at a level I didn’t want to be at.

Who Are You Really Serving By Trying to Help Everyone?

This is where you need to get radically honest with yourself.

Ask yourself:

• Are you saying yes to misaligned clients because you're afraid of being judged?

• Are you undercharging because you're scared people won’t be able to afford you?

• Are you over-delivering in your low-ticket offers because you feel the need to prove your value?

At what cost?

• The cost of your time?

• The cost of your energy?

• The cost of your joy?

These patterns don’t just drain your business. They keep you from fully stepping into the work you are meant to do.

The Energetic Drain of a Low-Ticket, High-Touch Business Model

Let’s be clear—low-ticket offers aren’t the problem. The issue arises when the exchange of energy is not sustainable.

If you are giving a high-calibre, high-touch experience in a low-ticket container, you will eventually resent it.

Here’s what that might look like:

• You pile on bonuses and extra resources to make it feel “worth it”

• You feel pressured to prove your value by doing more than necessary

• You over-give to overcompensate for charging less

• You energetically carry clients who aren’t ready to carry themselves

Instead of feeling expansive and fulfilled, you feel exhausted and undervalued.

Your most potent work happens when you serve those who are fully ready to receive it.

How to Build a Business That Nourishes You and Your Clients

Instead of serving everyone, let’s create a business that holds both your energy and your clients’ transformation.

1. Create Offers That Serve Deeply, Not Widely

Instead of trying to reach the masses, focus on delivering deep transformation in a way that is energetically sustainable for you.

Ask yourself:

• How can I serve in a way that feels nourishing?

• What level of access to me feels sustainable?

• Does my pricing reflect the energy exchange I desire?

Your business should feel supportive, not draining.

2. Stop Trying to Convince People

• It is not your job to convince people they need your work.

• It is not your job to drag people through their transformation.

• It is not your job to fix people who aren’t ready to do the work.

Your job is to hold space for the people who are fully ready to step in.

When you work with clients who are already invested in the process, everything feels lighter, easier, and more impactful.

3. Charge for the Energy You Give

You are allowed to:

• Charge in alignment with the transformation you provide

• Say no to clients who aren’t a good fit

• Set clear standards for who gets access to your energy

A high-calibre business isn’t about price—it’s about ensuring that the exchange of energy is equal.

4. Build a Business That Supports YOUR Energy

If your current offers feel exhausting, it’s time to review them.

Go through your offer suite and ask yourself:

• Is this offer draining or nourishing me?

• Am I over-delivering out of fear?

• Do I feel resentment around what I’m charging versus what I’m delivering?

This is the exact process I teach in The SOUL-Aligned Offer System, where I walk you through crafting energetically aligned, high-impact offers.

Reflection Questions: Audit Your Business

If you want to take action on today’s blog, grab your journal and reflect on these:

• Where am I saying yes when my body is saying no?

• Where am I over-giving and undercharging out of fear?

• What would change if I built my business around serving the few who are ready, instead of trying to serve everyone?

Your business should nourish you—not drain you.

Next Steps: Build an Energetically Sustainable Business

If this blog resonates, here’s how we can go deeper together:

🔹 The SOUL-Aligned Offer System – A self-paced training to help you refine your offers so they feel spacious, aligned, and energetically sustainable.

🔹 1:1 Business & Energetic Alignment Intensive – A private deep-dive session to realign your business model, pricing, and energy with your next level. Book Here

🔹 Transcendence Mastermind – A high-calibre space for soulful entrepreneurs scaling to sustainable five-figure months without burnout.

Explore the links above or DM me on Instagram (@jessica.read.ilc) with your biggest takeaway from this blog.

Your business should nourish you—not drain you. Let’s build something that truly holds you. 💫