Reclaiming Your Worth & Breaking Free From the "Too Cheap" Trap

Reclaiming Your Worth & Breaking Free From the "Too Cheap" Trap

December 31, 20244 min read

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Are you a soul-centered entrepreneur ready to step into your power and create a business that feels aligned with your purpose? At Alive and Thriving, we explore how your inner world fuels your outer success, helping you embody the leader you were meant to be. Let’s dive into how pricing yourself too low may be holding you back—and how to reclaim your worth.

Understanding the "Too Cheap" Trap

Have you ever thought that lowering your prices would bring in more clients? It’s a common belief, but the reality is far from it. Setting your prices too low often reflects self-doubt, and it can reinforce limiting beliefs about your own value. Undercharging stems from fear—whether it's fear of rejection, scarcity, or not being “good enough.” But what if your pricing isn’t the issue? What if it’s your mindset?

Pricing yourself correctly is about more than just numbers; it’s about reflecting the true value of the transformation you offer. If you’ve been undercharging out of fear that clients won’t pay what you're worth, it’s time to make a powerful shift and align your business with your personal value.

Reflecting on the Root Causes of Underpricing

Why are you hesitant to charge what your services are worth? Is it fear of rejection, scarcity, or a lack of confidence? Take a moment to reflect on the clients you’re attracting and whether they align with the transformation you provide. Are you continually working with people who aren’t fully invested in their own growth? This may be a sign that it’s time to re-evaluate both your pricing and your mindset around money.

Through EFT Tapping and mindset mastery, we can explore the subconscious fears keeping you stuck in the “too cheap” trap. It's not just about changing your pricing strategy—it's about clearing the limiting beliefs that keep you undervaluing yourself.

The Importance of Valuing Yourself

Your pricing is a direct reflection of how you see yourself and your business. If you're undercharging, you're sending a message that your services—and the transformation you offer—aren't worth the investment. This is where money mindset work comes into play.

Remember: your time and energy are precious. When you value yourself, you create space for your clients to do the same. As you step into your worth, you'll naturally attract clients who are ready to invest in their transformation—and in you as their guide.

One of my clients, Sarah, a visibility coach, was stuck in the same loop of underpricing her services. After working together in my Embodied Entrepreneur Mastermind, she was able to release those old stories, raise her rates, and attract high-caliber clients who were excited to work with her. She went from feeling burnt out to fully booked within just three months, all because she reclaimed her value.

valuing yourself

Aligning Pricing with Your Ideal Clients

The key to attracting your ideal clients lies in setting prices that reflect your worth. When you undercharge, you end up working with clients who aren’t fully invested in themselves or their journey. On the other hand, clients who are serious about their growth will see your value and won’t hesitate to pay for it.

Align your strengths-led business strategy with your pricing. Ask yourself: "What kind of client do I want to work with? What transformation do I want to offer?" Once you’re clear on that, set your prices accordingly. These are the clients who will show up fully for the work, value your expertise, and give you the space to grow your business authentically.

Moving Forward with Confidence

The journey to reclaiming your worth starts with a mindset shift. Instead of lowering your prices out of fear or comparison, focus on building a business that reflects your true value. My programs, such as the Embodied Entrepreneur Mastermind, are designed to help soul-led entrepreneurs like you break free from limiting beliefs, heal emotional wounds, and build thriving businesses rooted in authenticity.

If you're ready to align your pricing with your worth and attract the clients who will invest in you, I invite you to explore my Becoming Limitless Experience. It’s a unique combination of online masterclass and a private 30-minute session, designed to help you cultivate confidence and transform limiting beliefs.

confident business woman

Cultivate a Thriving Business Mindset

Breaking free from the “too cheap” trap isn’t just about raising your rates—it’s about transforming your internal world. By clearing limiting beliefs and shifting your mindset around pricing and value, you’ll naturally attract clients who are ready to invest in the transformation you offer. Align your prices with your true worth, and watch your business—and your confidence—thrive.

Ready to Step into Your Worth?

If you're ready to explore how to align your prices with your value and build a business you love, let’s take the next step together. Whether it’s through one-on-one mentorship or joining one of my transformational masterminds, there’s a path that’s right for you.

Jessica Read is a Holistic Business Mentor and Alternative Therapist with over 17 years of experience in business and Entrepreneurship.

She empowers soul-led entrepreneurs through EFT, Clinical Hypnotherapy, and Mind-Body healing, guiding them to unlock their potential, master emotional regulation, and align their energy for sustainable business success.

Jessica Read

Jessica Read is a Holistic Business Mentor and Alternative Therapist with over 17 years of experience in business and Entrepreneurship. She empowers soul-led entrepreneurs through EFT, Clinical Hypnotherapy, and Mind-Body healing, guiding them to unlock their potential, master emotional regulation, and align their energy for sustainable business success.

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