Maybe you've been wondering what the hell is going on.

You used to sell out in 48 hours. Now you're bargaining with yourself to launch again because you don't know if 5 people will show up.

You know exactly what the next move is - it's open in a tab right now - and you still haven't made it.

You raise the price in your head. Then you talk yourself back down before you've even said it out loud.

There's a pattern in that

And once you can see it, a lot of what you've been calling a business problem starts making a lot more sense.

The Five Identity Patterns

Which one is currently dominant, and running your business?

Most established founders are living inside one of them.

What you get

In less than 5 minutes, you'll know:

The identity pattern you're currently leading from - in a personalised report

How it tends to show up when you're at an edge in business - walked through in a short video from me

What to do next - this is a pattern, not a personality type. It can be changed and I'll show you how

I've spent years working with established female founders who are incredibly good at what they do - and watching the same thing happen.

They don't need another strategy. They often already know what to do.

But knowing what to do and being able to access that version of yourself when it actually matters are two very different things.

That's the work I do.

This quiz is designed to help you see the pattern that's been making some of those decisions before you even realise it's there.